Marketing, Value-Added & Agritourism
Farm Customer Segmentation Worksheet
A farm customer segmentation worksheet for farms sorting customers into groups with similar needs. It helps decide who to focus on and how to reach each group.
Download free PDF1 page, US Letter, prints clean in black and white
WorksheetMarketing, Value-Added & AgritourismFree PDF
What you fill in
- Segment name
- Who is in this group
- Where they shop now
- What they buy from us
- What they want most
- How they hear about us
- Best way to reach them
- Estimated sales from this group
- Ideas to serve them better
How to use this worksheet
Work down the lines and fill in what you know. Leave a line blank if you need to look something up, then come back and finish it.
Where to check the details
This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with USDA AMS and SBA.
For more in this area, see the farm money and loan guides. Between chores, farm.FM has farm humor, including Farm Accidents Aren’t Fun, and agribusiness farm stories.