Marketing, Value-Added & Agritourism
Farm Value Proposition Worksheet
A farm value proposition worksheet for farms stating clearly what they offer and why customers should choose them. It leads to a short statement for signs, web pages, and sales talks.
Download free PDF1 page, US Letter, prints clean in black and white
WorksheetMarketing, Value-Added & AgritourismFree PDF
What you fill in
- Our customers
- Their main needs
- Our products and services
- What we do better
- Proof we can offer
- Competing choices nearby
- Draft value statement
- Short version for a sign
- Customer test feedback
How to use this worksheet
Fill it out in pencil first, check the numbers against your records, then ink it. Make a fresh copy for each field, pen or enterprise.
Where to check the details
This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with SBA and USDA AMS.
For more in this area, see the farm finance explained. Between chores, farm.FM has farm humor, including Where’s My Farm Bill?, and agribusiness farm stories.