Marketing, Value-Added & Agritourism
Farm Marketing ROI Calculator
A farm marketing ROI calculator worksheet for farms checking whether a marketing effort paid off. It compares what you spent with the sales that came from it.
Download free PDF1 page, US Letter, prints clean in black and white
WorksheetMarketing, Value-Added & AgritourismFree PDF
What you fill in
- Marketing activity
- Dates it ran
- Total cost
- New customers gained
- Sales from those customers
- Repeat sales expected
- Other benefits
- Return compared with cost
- Keep, change, or stop
How to use this worksheet
Work down the lines and fill in what you know. Leave a line blank if you need to look something up, then come back and finish it.
Where to check the details
This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with SBA and eXtension.
For more in this area, see the farm money and loan guides. Between chores, farm.FM has farm humor, including Farm Loan Calculator Adds New Button: “Apologize to Your Children”, and agribusiness farm stories.