Marketing, Value-Added & Agritourism
Farm Buyer Persona Worksheet
A farm buyer persona worksheet for farms describing a sample customer in detail. It helps make marketing choices by imagining one typical buyer and what matters to them.
Download free PDF1 page, US Letter, prints clean in black and white
WorksheetMarketing, Value-Added & AgritourismFree PDF
What you fill in
- Persona name
- Age range and household
- Job and daily routine
- Where they shop
- What they want from a farm
- What worries them
- How they find new farms
- What would make them buy
- Quote in their own words
How to use this worksheet
Take the sheet along to the field, shop or office. The blank lines are there so you can write down what you actually see and use.
Where to check the details
This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with USDA AMS and SBA.
For more in this area, see the farm loans, grants and taxes. Between chores, farm.FM has farm humor, including Farm Accidents Aren’t Fun, and agribusiness farm stories.