Farm Business & Financial Management
Farm Market Research Questionnaire
A questionnaire for researching a farm market before launching or expanding a product. Helps owners find out who might buy, what they want and what they will pay.
Download free PDF1 page, US Letter, prints clean in black and white
WorksheetFarm Business & Financial ManagementFree PDF
What you fill in
- Product idea being tested
- Who the likely buyers are
- Where they shop now
- What they like about current options
- What they dislike about current options
- Price they say is fair
- How much they might buy
- Best way to reach them
- Responses collected and summary
How to use this worksheet
Take the sheet along to the field, shop or office. The blank lines are there so you can write down what you actually see and use.
Where to check the details
This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with USDA AMS and eXtension.
For more in this area, see the farm loans, grants and taxes. Between chores, farm.FM has farm humor, including Great Lakes Fruit, Vegetable, and Farm Market Expo, and agribusiness farm stories.