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Farm Business & Financial Management

Farm Pricing Strategy Guide

A guide to choosing a pricing strategy for farm products, covering cost based, market based and value based approaches. Helps owners choose and test prices with care.

Download free PDF1 page, US Letter, prints clean in black and white

GuideFarm Business & Financial ManagementFree PDF

The steps on this page

  1. Work out your cost per unit
  2. Check market prices for similar goods
  3. Decide on your price position
  4. Consider cost plus pricing
  5. Consider value based pricing
  6. Plan price for each sales channel
  7. Test a price on a small group
  8. Track how sales respond
  9. Adjust and record the change

How to use this guide

Walk a new hand through the steps once, then let them use the page on their own. Add your own notes as you learn what works.

Where to check the details

This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with USDA AMS and USDA Economic Research Service.

For more in this area, see the farm loans, grants and taxes. Between chores, farm.FM has farm humor, including Where’s My Farm Bill?, and agribusiness farm stories.

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