Marketing, Value-Added & Agritourism
Farm-to-Restaurant Sales Guide
A farm-to-restaurant sales guide for farmers selling to chefs. It lists steps for finding restaurants, pitching products, delivering reliably, and keeping accounts happy. Use it from first contact through repeat orders.
GuideMarketing, Value-Added & AgritourismFree PDF
The steps on this page
- Research restaurants near your farm
- Learn each chef's menu style
- Prepare a product list and samples
- Book a visit during slow hours
- Share availability and price clearly
- Agree on ordering and delivery days
- Deliver on time and as promised
- Invoice clearly and follow up
- Ask for feedback and adjust
How to use this guide
Pin it up in the shop or barn. The numbered steps are a short reminder, and the notes lines are for details specific to your operation.
Where to check the details
This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with USDA AMS and SBA.
For more in this area, see the farm finance explained. Between chores, farm.FM has farm humor, including Farm to Table Restaurant Charges $38 for a Carrot; Farmer Gets Eleven Cents, and agribusiness farm stories.