Marketing, Value-Added & Agritourism
Farm Brand Guidelines
A farm brand guidelines template for farms that want a consistent look and voice. It records logo use, colors, fonts, voice, and photo style for staff and designers.
Download free PDF1 page, US Letter, prints clean in black and white
TemplateMarketing, Value-Added & AgritourismFree PDF
Sections on this template
- Brand story and mission
- Logo versions and use rules
- Color choices
- Fonts
- Voice and tone
- Photo style
- Product label look
- Signs and packaging examples
- Contact for brand questions
How to use this template
Fill in each section, then have the people involved read it. Edit it until it matches how your operation really works.
Where to check the details
This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with SBA and USDA.
For more in this area, see the farm money and loan guides. Between chores, farm.FM has farm humor, including Where’s My Farm Bill?, and agribusiness farm stories.