Marketing, Value-Added & Agritourism
U-Pick Pricing Guide
A U-pick pricing guide for farmers who charge customers by weight, container, or visit. It outlines steps for setting fair prices that cover costs and match what nearby farms charge.
GuideMarketing, Value-Added & AgritourismFree PDF
The steps on this page
- List your costs per field
- Learn how nearby farms price
- Decide on pricing by weight or container
- Include any entry or activity fee
- Set a minimum purchase if needed
- Post prices clearly at the entrance
- Test the price during early season
- Collect customer comments
- Review prices each season
How to use this guide
Follow the steps in order and write down any changes you make. Where your equipment or product has instructions, those come first.
Where to check the details
This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with eXtension and USDA AMS.
For more in this area, see the Farm Money and Grants. Between chores, farm.FM has farm humor, including Rancher Asks Federal Officials to Pick Calving Months, and agribusiness farm stories.