Marketing, Value-Added & Agritourism
Farm Review Management Guide
A farm review management guide for farms handling customer reviews online. It gives steps for tracking reviews, replying to praise and complaints, and learning from feedback.
GuideMarketing, Value-Added & AgritourismFree PDF
The steps on this page
- Choose the review sites to watch
- Check for new reviews weekly
- Thank customers who leave praise
- Reply calmly to complaints
- Offer to fix problems offline
- Never argue or share private details
- Report fake or abusive reviews
- Note patterns in feedback
- Share lessons with staff
How to use this guide
Walk a new hand through the steps once, then let them use the page on their own. Add your own notes as you learn what works.
Where to check the details
This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with SBA and CFPB.
For more in this area, see the farm loans, grants and taxes. Between chores, farm.FM has farm humor, including Farm Cat Rejects Performance Review, Deposits Dead Mouse on Supervisor’s Desk, and agribusiness farm stories.