Farm Business & Financial Management
Farm Branding Workbook
A workbook for defining a farm brand, covering story, values, audience, look and voice. Helps owners present the farm clearly across signs, labels and online.
Download free PDF1 page, US Letter, prints clean in black and white
WorksheetFarm Business & Financial ManagementFree PDF
What you fill in
- Farm story in a few lines
- Values customers share with you
- Target customers and buyers
- What makes you different
- Brand name and tagline
- Colors and fonts chosen
- Tone of voice
- Where the brand appears
- Ways to keep it consistent
How to use this worksheet
Work down the lines and fill in what you know. Leave a line blank if you need to look something up, then come back and finish it.
Where to check the details
This sheet is a general template, so confirm specifics with your own manuals, labels and local rules. For current official guidance, start with SBA and eXtension.
For more in this area, see the farm money and loan guides. Between chores, farm.FM has farm humor, including Farm Accidents Aren’t Fun, and agribusiness farm stories.